Are you a painter, a sculptor, a photographer, a cartoonist, a graphist or a visual artist? Do you have questions regarding the way to fix your prices for your works or services? Do you wonder how to determine which price you need to ask in order to be able to remunerate yourself appropriately?





Target groups

Artists, Creative and Cultural Professions, Trainers/Coaches


visual and graphic arts

Level of experience

for all levels, Beginners, Intermediary, Experienced


Please bring some pictures of your work to the training


Think about ways to fix your prices in collaboration with other artists of your sector and with the support of a trainer, an economist of SMart's Research Unit and a SMart advisor specialised in visual arts.


  • What are the main elements that determine the selling price? (salary, client, sector…)
  • How to transpose certain principles of the "classical" economy (costs, offer and demand, pricing strategy…) to the artistic sectors?
  • How do other artists define their prices? Exchange between participants and testimonies of artists presented by the trainers
  • How to set the price of an order or an artwork? The participants will work out some exercises in small groups on those issues
  • How to determine ways of action through practical exercises


Active methodology, putting the accent on the participants' inputs and giving them the possibility to exchange among peers.


  • Be able to clarify the parametres that need to be taken into account when setting prices
  • Know how to apply the basic socio-economic notions related to the setting of prices in the artistic sectors
  • Initiate a reflexion on the price fixing practices in the sector of visual and graphic arts and identify ways adapted to your personal situations


  • To be able to set prices that are adequate to your work


  • Bibliography
  • Training script
  • Basic equipment (computer, video projector, flipchart, wifi)


Questionnaire to be filled out by the participants (paper and online versions exist)

Support material

Powerpoint for the trainer, Documents, articles and infosheets distributed to the participants

Other related recommended resources



7 h


up to 15

Course language(s)

Français, English

Past track experience

since 2008


Perrine Pautré




Sophie Ypersiel


📎 Module PDF (0.11 MB)

Personal curriculum

This Curriculum was developed with funding from the EU programme ERASMUS+ as Strategic Partnership in the field of Vocational Education and Training.
This curriculum reflects only the authors’ views; the European Commission and the ERASMUS+ national agencies are not responsible for any use that may be made of the informations it contains.

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SMart is a non-profit organisation created in Belgium in 1998 which is developing itself in 8 European countries. SMart aims to simplify and support the professional paths of creative and cultural workers. Their principal goal is to help the self-employed to develop their own activities through a secure system.