You know you're the Next Big Thing but does everyone else? Understand the basics of PR and marketing and receive some pointers for your business.
Artists, Creative and Cultural Professions
for all sectors, photography, visual and graphic arts, music, webdesign, dance, media, performing arts
Level of experience
for all levels, Beginners, Intermediary, Experienced
The basics of PR and marketing are addressed in this module. It provides participants with practical handles on how to approach PR, including making a plan, various on- and offline channels and using free publicity. It also tackles the basics of marketing: determining the suitable market for yourself, distinguishing yourself among competitors and building sustainable share in the marketplace.
- Setting up a PR strategy: finding and choosing the right media and channels, forming a PR 'personality', networks, online presence.
- Marketing: investigating the market, identifying the defining factors of your 'business', relating to competitors in the market, setting up a successful strategy.
Presentation by a trainer. Application of the material by using a practical example (preferably from the group) as an example.
To introduce the most relevant aspects of PR and marketing to young artistic professionals.
Participants know the basics of PR and marketing. They are able to distinguish the optimal channels and methods of PR for themselves and their activities. They understand the basics of marketing and how to position themselves in the market place.
Projector & screen, laptop with internet connection.
Personal feedback at the end of the session, as well as evaluation forms.
up to 14
Past track experience
OrganisationStichting ROOTS & ROUTES Netherlands
under the project Routes to Employment
Download📎 Module PDF (0.11 MB)